WAVE PROPHECY 13.2
This project originates from the demand for a visual narrative capable of engaging with Generation Z, considering its forms of expression, movement through the city, and relationship with speed, color, and motion. The creative direction began with the construction of a universe that brought together summer, urban energy, and self-expression as central elements of language.
The proposal develops from the intersection between youth and speed—understood metaphorically—as territories of freedom. The concept guides the creation of a campaign that moves across day and night, exploring contrasts between heat, color, and intensity and the accelerated rhythm driven by the urgency to live felt by young people. The city emerges as a space for occupation and expression, while movement is established as both a narrative and visual axis.
After developing the concept, Glauco (Glauco Canalis the film director) and I reflected on the best way to translate it into a film that, through color and visual dynamics, could convey the urgency with which youth live in the present. The proposal was structured around rhythm, movement, and contrast, aiming to create a sensory narrative capable of expressing intensity and freedom. The film operates as an extension of the concept, articulating image, time, and energy to communicate the experience of living fully in the now.
